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Shopping for insurance online can feel so impersonal, it’s like trying to connect emotionally with a robot, says a new campaign from a firm promising a more human touch.
In two 30-second TV ads from Farm Bureau Financial Services and The Richards Group, a distracted android plays the comic villain, representing a generic “Insurance Corporation.” In one, a man comes into the sterile white office to upgrade his policy in light of his daughter getting her driver’s license.
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