A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

Picadilly Lights wants to be your advertising friend

A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them.

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@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.