A Danish Grocery Chain Created a Pop-Up Restaurant That Only Sat One Person at a Time

'World's Smallest Restaurant' encouraged people to shed the stigma around dining solo

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Fear eating alone? Then you probably wouldn’t enjoy the latest marketing stunt from Irma, a Danish grocery chain.

To promote its new single-person meals, the supermarket chain recently set up a restaurant in Copenhagen that only had a table for one. Called Restaurant 1:1, the pop-up only staffed one chef and one waiter, both of whom catered to the lone diner at hand.

Those who visited the restaurant could enjoy wine and beer with their meal while chatting with the waiter and chef, or just keep to themselves.

Dubbed the “World’s Smallest Restaurant” and created by Danish agency Robert/Boisen & Like-minded, the experience was created to “prove the quality” of these new meals—and hopefully remove the stigma around eating alone.




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