A CBD Brand Mowed This 76-Acre Artwork Into a Kansas Wheat Field

Charlotte's Web wants to 'ignite conversations for open access to hemp in all states'

The design was created by Charlotte's Web creative partner Shepard Fairey’s Studio Number One. Charlotte's Web

A pioneering CBD brand is collaborating directly with Mother Nature in the American heartland for its latest marketing campaign. What better way, according to Charlotte’s Web, to tout itself as a natural alternative in the wellness space?

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.