A Brooklyn Bodega Is Selling ‘Jakelin’ Coke Bottles to Honor a Child Who Died in U.S. Custody

Local creatives hope to raise funds and attention

Creative collective Conquistadors worked with South Side Grocery Corp. to stock custom-ordered 'Jakelin' bottles. Conquistadors

Coca-Cola bottles have become well known in recent years for the wide variety of names found on their labels, and the brand has even empowered fans to order their own custom-printed names. Now a group of New York creatives is using that offering to spread awareness of a heartbreaking story from the U.S. border.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."