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Coca-Cola bottles have become well known in recent years for the wide variety of names found on their labels, and the brand has even empowered fans to order their own custom-printed names. Now a group of New York creatives is using that offering to spread awareness of a heartbreaking story from the U.S. border.
The Williamsburg bodega South Side Grocery Corp. is currently selling dozens of Coke bottles labeled “Jakelin”, named in memory of 7-year-old Jakelin Caal Maquin from Guatemala.
After a 2,000-mile journey to the U.S.