A Bone to Pick: Whataburger's New Ad Dives Into Fierce Chicken Wing Debate

The campaign, from AOR McGarrah Jessee, embraces over-the-top humor and foodie culture

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A gadfly has the floor at his local city council meeting, and he’s brought along visual aids to make his point. But his passionate argument has nothing to do with road repairs, zoning permits or other matters often discussed at such gatherings.

This man has fried food on the brain, specifically a new product from fast-growing chain Whataburger and how that crispy bone-free snack is identified.

“I know what a real wing is,” the man shouts as he points to the brand’s glamour shot of its saucy WhataWings.



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