AdFreak 72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human Trafficking BBDO Atlanta highlights Georgia's 3,600 children sold for sex each yearBy David Griner|January 4, 2019 The caravan of buses in Atlanta used the hashtag #StopTraffick.BBDO AtlantaShare By David Griner|January 4, 2019 Share Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia’s massive number of children sold into sex slavery each year. Created by BBDO Atlanta and PR firm Porter Novelli for the nonprofit Street Grace, the Jan. 2 event began with a press conference including Georgia’s governor-elect, attorney general and a child sex trafficking survivor. The buses then formed a caravan that brought Atlanta’s notoriously tangled traffic to a standstill while highlighting the hashtag #StopTraffick. The event kicked off Human Trafficking Awareness Month and brought the global issue home by highlighting the state’s estimated 3,600 annual victims of sex trafficking. The 72 school buses represented the number that would be needed to transport such a large number of young people. CREDITS: Agency: BBDO Atlanta Client: Street Grace Project: “Stop Traffick” Global Chief Creative Officer: David Lubars Chief Creative Officer, Atlanta: Robin Fitzgerald Senior Copywriter: Emily Miller Senior Art Director: Lauren Culbertson Art Director/Designers: Sara Lowe, Hayley Efird Head of Production: Marc Calamia Integrated Producers: Reid Howard, Stacey Coker Senior Developer: Brandon Jones Senior Project Manager: Becky Ocampos Head of Account: Tami Oliva Account Executives: Shannon Collins, Lauren Herstik Business Manager: Meredith Thornhill Production and Editorial: Bark Bark Editorial: Hero Post Sound Design: Jamie Shepard Print Production: Color Spot Public Relations: Porter Novelli Adweek Adweek