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If you were launching a new agency today, what would you call it? A group of young social-media marketers in Paris recently went with Kids Love Jetlag, which joins sister agencies Hello, Sunshine and Furious Monkeys as part of France’s eccentric Fred & Farid Group. Since hearing about this new shop, we’ve been thinking a lot about oddly named agencies. Some, like Razorfish and David & Goliath, have become so mainstream, they no longer register as strange.
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