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For the past 17 of his 34 years with Leo Burnett, Mark Tutssel has been sharing his predictions for which marketing campaigns will win at the Cannes Lions. And, as one of the only agency leaders to serve as a Cannes jury president five times, he’s had a 100% success rate in recent years.
Tutssel is just weeks away from retirement, but he agreed to do one last prediction list. Here are his selections, with summary and analysis by Adweek.
John
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