20 Campaigns That Will Win at Cannes

Leo Burnett's Mark Tutssel makes one last set of predictions

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For the past 17 of his 34 years with Leo Burnett, Mark Tutssel has been sharing his predictions for which marketing campaigns will win at the Cannes Lions. And, as one of the only agency leaders to serve as a Cannes jury president five times, he’s had a 100% success rate in recent years.

Tutssel is just weeks away from retirement, but he agreed to do one last prediction list. Here are his selections, with summary and analysis by Adweek.

John

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This story first appeared in the June 10, 2019, issue of Adweek magazine. Click here to subscribe.