20 Ad Campaigns That Will Win at Cannes

From Apple to Nike, a look at the work to watch

Apple HomePod's 'Welcome Home' spot from director Spike Jonze and TBWA\Media Arts Lab is sure to be a Cannes Lions favorite. Apple

Tens of thousands of marketing campaigns are submitted each year to the Cannes Lions International Festival of Creativity. Only 10 percent will make it to the shortlist, per festival organizers, and a mere 3 percent will win a Lion.

This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."