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CANNES, France—180LA’s campaign to tackle a systemic issue—voter suppression—with its “Boost Your Voice” campaign for Boost Mobile earned the agency another Grand Prix at the Cannes Lions festival, this time in the Integrated category.
Many of Boost Mobile’s stores are located in lower-income areas, where counties across the country have been closing down polling places, causing longer lines for voters and making it that much more difficult to vote. 180LA decided to use those stores to combat voter suppression and give people another place to vote.
“We felt very strongly that true integration, real integration, is about transcending intermedia and integrating into culture and society,” said Titanium & Integrated jury president Tham Khai Meng, co-chairman and worldwide chief creative officer at Ogilvy & Mather, of the decision to award the campaign.
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