180LA Wins a Grand Prix at Cannes for Turning Boost Mobile Stores Into Polling Places

'Boost Your Voice' tops the Promo & Activation Lions

CANNES, France—180LA’s brilliant idea to turn Boost Mobile stories in low-income areas into places where people could vote fended off competition from McCann’s Fearless Girl and other campaigns to win the Grand Prix in the Promo & Activation Lions at Cannes tonight.

@nudd Tim Nudd is a former creative editor of Adweek.