18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game

A look back at work that moved marketing ahead

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

An objective person could watch Super Bowl advertising and plausibly think: “Yeah, that’s a good ad.” Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that illustrate the difference between a good Super Bowl ad and a great one.

Adweek asked a wide range of industry veterans to share the Super Bowl ads they feel inspired them—and their industry—to do better work.

Below are some stellar ad picks—both older and new—that show the power of one of advertising’s most enduringly important days:

Chrysler: “Farmer”
Agency: The Richards Group
Year: 2013

The inspiring anthem set



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in