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An objective person could watch Super Bowl advertising and plausibly think: “Yeah, that’s a good ad.” Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that illustrate the difference between a good Super Bowl ad and a great one.
Adweek asked a wide range of industry veterans to share the Super Bowl ads they feel inspired them—and their industry—to do better work.
Below are some stellar ad picks—both older and new—that show the power of one of advertising’s most enduringly important days:
Agency: The Richards Group
The inspiring anthem set