Diversity, Equity and Inclusion

11 of the Most Accessible Brand Campaigns and Actions of 2021

These brands created deeper connections with disabled communities

2021 was the year of creating lasting support for disabled communities that lasts beyond a single product.Google, Lowe's, Airbnb

By Shannon Miller

January 7, 2022

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For brands, the Paralympic Games are often regarded as a golden opportunity to express support for the collective disabled community. Sponsorship, obviously, offers the most visible level of support in the moment. But what happens once the games have concluded? Does a brand continue to show up for its disabled consumers, or do they reserve their emphatic support for this small window time?

Shannon Miller

Shannon Miller is Adweek's creative and inclusion editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

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