$100,000 Razor Great for Those Who Spend Lots of Time Inside Volcanos

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you've got an extra $100,000 and need a razor that could survive a road trip with Frodo Baggins to the molten heart of Mount Doom, then I've got great news. Portland, Ore.-based startup Zafirro has reportedly created a shaving razor with a handle made of incredibly rare iridium and blades hewn from artificial sapphires. And yes, they say it can survive being dropped into lava, though you might have trouble fishing it out—unless you have an arm made of iridium and fingernails made of sapphires.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in