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Social media marketing nerds got an early Christmas present Thursday, as Wendy’s Twitter account sat down for a Reddit “Ask Me Anything” Q&A.
The specific marketing execs who took part in the Q&A weren’t identified—Wendy’s answered questions using the wendys_irl Reddit handle—but likely included Meredith Ulmer, the senior social media specialist who leads the fast-food chain’s team of community managers (working with creative shop VML).
The lengthy Q&A was amusing. And it shined some light on some of the behind-the-scenes dynamics of the @Wendys account, which has 2.2