10 Branded Content Masters Who Bring True Craft to Consumerism

The modern marketing storytellers of our Creative 100


The idea that brands could create compelling and even artistic content used to sound laughable, but many skeptics have been won over—thanks largely to the work of a few elite talents who’ve taken corporate creativity to a new level.

Whether it’s quick and savvy responses on Twitter or gorgeous long-form videos, today’s best branded content can impress and inspire—oh and hopefully sell, too. This year’s Adweek Creative 100 features a blend of the industry’s big names and behind-the-scenes stars.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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This story first appeared in the June 12, 2017, issue of Adweek magazine. Click here to subscribe.