10 Brands That Got Creative With the Ice Bucket Challenge Without Calling on the CEO

The good, the bad and the chilly

You've seen the videos in your social feeds every day for a month. The Ice Bucket Challenge has raised millions for the ALS Association and is quite possibly the most successful viral charity drive of all time. 

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.