When It Comes to Digital Video, Protecting Brand Safety Is Key

And other takeaways from the 2017 NewFronts

The biggest event of the year for digital video, the Digital Content NewFronts, just wrapped its sixth season in New York and this year more than ever, digital video publishers have learned how to craft an effective sales presentation in the NewFront/Upfront format. The digital and linear spaces are converging, with presenters like Hulu dominating the streaming and OTT world.