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While original programming has always been the lifeblood of TV, digital video has often been defined by homemade clips and self-made stars. But the gap appears to be narrowing.
According to a new report commissioned by the Interactive Advertising Bureau (IAB), spending on ads that support original digital video content has nearly doubled in the past two years. Each spring, the IAB runs the annual Digital Content NewFronts, which let digital networks present their original programming to potential advertisers.