While original programming has always been the lifeblood of TV, digital video has often been defined by homemade clips and self-made stars. But the gap appears to be narrowing.
Ad Spending Around Original Digital Programming Has Nearly Doubled in the Past 2 Years
IAB report also found 80% plan to invest even more
Advertisers are increasingly interested in digital original series like AwesomenessTV's The Commute.
Awesomeness TV
