NewFronts

Ad Spending Around Original Digital Programming Has Nearly Doubled in the Past 2 Years

IAB report also found 80% plan to invest even more

Advertisers are increasingly interested in digital original series like AwesomenessTV's The Commute.Awesomeness TV
By Erik Oster

May 1, 2017

While original programming has always been the lifeblood of TV, digital video has often been defined by homemade clips and  self-made stars. But the gap appears to be narrowing.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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