Disney's Digital Plan Is to Make Magic on More Than Just YouTube

To Maker Studios and beyond

While some NewFronts presenters showcase only their multi-channel networks and their bevy of influencers, Disney put the depth of its entire digital offerings on full display today.

In order to grow its digital properties, Disney has actually spent the last few months condensing its influencer portfolio and consolidating Maker Studios into Disney’s entire digital publishing world.

The result: the Disney Digital Network, which encompasses Maker’s creators, Disney’s branded content studio Co/Op, the six Disney-owned editorial voices (Oh My Disney, Disney Style, Disney Family, Babble, Polaris and Star Wars) that create content for millennials and members of Gen Z, as well as more than 300 social media channels that spotlight Disney’s characters and stories.

Disney emphasized to advertisers the many ways they can experience the brand’s well-known “magic” as its many digital brands combine Disney’s massive social following with its trusted storytelling.

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