What to Expect From the Virtual NewFronts

From the new format to what next year’s gathering might look like

It has been a long road for the Interactive Advertising Bureau’s 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic.

But at long last, the weeklong virtual event is ready to kick off on Monday. The IAB finalized the NewFronts schedule on Wednesday and has registered more than 8,500 attendees for the presentations, which will be held each day from noon-4 p.m. ET.

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