What to Expect From the Virtual NewFronts

From the new format to what next year’s gathering might look like

This year's NewFronts will take place from 12-4 p.m. ET, beginning on Monday. IAB

It has been a long road for the Interactive Advertising Bureau’s 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.