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Vizio is serious about bringing ad dollars over from streaming. In the company’s first ever NewFronts presentation, Vizio provided updates across all its businesses and announced a new, data-informed programming arm, Vizio Features.
“We own the hardware, the operating system and the data flowing through our platform,” Mike O’Donnell, CRO platform business, said during the presentation. “We believe that’s a key advantage because it powers solutions that enabled great experiences for the viewer, the advertiser and our content partners.”
Vizio
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