As they enter next week’s NewFronts, connected and smart TV companies are eager to show the marketplace just how much the television landscape has changed since the pandemic upended last year’s upfront season—and altered viewing habits forever.
And several of those companies will get their chance as NewFronts kicks off on Monday, with Roku, Amazon, Vizio and Samsung Ads all set as Day 1 presenters.
As linear viewing continues to decline—Q1 2021 saw a 10% quarter-over-quarter decline in the daily average number of TV-viewing U.S.

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