NewFronts

Connected TV Players Prepare to Aggressively Court Linear Ad Dollars at NewFronts

Following 'a dramatic shift' in viewing habits during Covid, digital platforms are ready to pounce

Several connected TV companies are looking to take ad dollars from the bigger media companies in this upfront. Samsung, Vizio, Amazon, Roku, Disney, NBCUniversal, WarnerMedia, Getty Images
By Mollie Cahillane

April 30, 2021

As they enter next week’s NewFronts, connected and smart TV companies are eager to show the marketplace just how much the television landscape has changed since the pandemic upended last year’s upfront season—and altered viewing habits forever.

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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