Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The Super Bowl season is so game-changing for advertising that some brands don’t even have to be in the Big Game.
Visa has a decades-long relationship with the NFL, being a proud partner of the league since the mid-1990s. However, despite a more than 20-year relationship, being in the Big Game broadcast lineup isn’t a big deal for the company.
Instead of dropping $6.5 million to $7 million for a 30-second spot, which is what Paramount was asking for ahead of Sunday’s Super Bowl 58, Visa played the long game, according to Mary Ann Reilly, svp and head of North America marketing atVisa Inc.
At ADWEEK’s recent Outlook event, Reilly explained that, in addition to being the NFL’s exclusive payments partner, Visa sponsors multiple teams, including the San Fransisco 49ers, who suit up on Sunday against the Kansas City Chiefs.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in