Vice Media’s New CEO Makes Her Debut On The NewFronts Stage

Nancy Dubuc officially starts May 29

Nancy Dubuc took part in Vice's NewFront. She officially starts her role as CEO May 29. Getty

Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year’s NewFront presentation.

Instead, attendees heard from Smith’s CEO successor, Nancy Dubuc, who officially takes over May 29. Dubuc, who left A+E Networks last month, joked that she’s still “on COBRA.”

Dubuc talked about how she looked forward to having one-on-one meetings with the clients and agents who were there in the room at Spring Studios.

“Innovation comes from one place, and that is creativity, and I have never found an organization that is more creative than this one,” Dubuc said. “You feel it, and if you are a creative you know, when you feel it, you know it when you see it.”

New Programming

The publisher announced a number of new programs, including an eight-episode series for Viceland called, The Hunt for the Trump Tapes, which will follow activist Tom Arnold as he uses “celebrity connections” to determine the truth behind the rumored Russian recordings of President Trump.

She’s Running, a Vice News docuseries, will cover female candidates running for office in the 2018 midterm elections. 

My House, another Viceland series, will highlight New York City’s competitive queer ballroom scene. Attendees at the NewFront presentation were treated to a performance by ballroom commentator Precious Ebony and voguers who make appearances on the show.

“We’ve been making online video for over a decade and telling the stories nobody has dared to explore. Our voice is distinct and recognizable and brands works with us for that reason,” said Dawn Williamson, head of U.S. sales for Vice.

New Product for Brands

Dominique Delport, president of international as well as chief revenue office (who has been on the job for all of four days) announced a new product for brands, called Vice Video Everywhere. It’s a full-screen viewing experience that will run around premium Vice content as well as across digital and mobile platforms.

New Event Space

The publisher also acquired Villain an event production and fabrication company which also has its own event space. The company, which, like Vice, is based in Brooklyn, will provide Vice clients expertise in event management, build-out, permits and security.

While this was one of the more understated Vice NewFront events of recent years, there was an open bar for attendees and champagne and white wine was served at the door. After the presentation, small bites, such as chicken burger sliders were offered.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.