Why There’s So Much Uncertainty Heading Into This Year’s Upfront

Buyers wonder what the biggest media companies will look like in a year

For several months, Scripps Networks Interactive ad sales chief Jon Steinlauf was preparing for his annual upfront tour, while being unsure of exactly when Discovery Communications would officially acquire his company. “So we built our ‘business as usual’ presentation,” he recalled, “but we knew that somewhere along the line, the deal could close, and we could become Discovery overnight.”

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This story first appeared in the April 9, 2018, issue of Adweek magazine. Click here to subscribe.