25 TV Execs and Insiders on 2022's Most Important, Yet Overlooked, Trends

From measurement shakeups to the power of live broadcasts

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The 2022 TV year included a $43 billion mega-merger, an influx of FAST channels, AVOD tiers and constant executive shuffling. And with all that disruption, it’s easy for other important television trends to get overlooked.

As part of Adweek’s year-in-review coverage, we asked 25 of the top TV executives from broadcast, cable and streaming outlets; ad sales chiefs; and media buyers about which trends deserve more attention in the industry.

Plus, stay tuned for more year-in-review stories in the coming days, including ad sales chiefs and buyers explaining how the ad market changed in 2022, the most important thing TV executives learned in the year and where the industry will go in 2023.

Now without further ado, from measurement shakeups to the power of live broadcasts, here are 2022’s TV trends that everyone needed to pay more attention to:

Dani Benowitz, president,...



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