By Adding Ads, Disney+ and Netflix Are Disrupting the Streaming Industry—Again

The new advertising tiers offer cheaper options and more inventory, but many questions remain

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In the space of a month, the world’s two biggest SVOD streamers—Netflix and Disney+—have opened their platforms to marketers for the first time, each debuting an advertising-supported tier and ushering in a new chapter of the streaming wars.

In March, Disney+ was the first to announce an ad-supported product, which debuted Dec. 8 in the U.S. and will expand internationally in 2023. But while Netflix didn’t publicly hint at its own rival offering until April, the streamer managed to leapfrog Disney+ and roll out its ad-supported product a month earlier, on Nov.



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This story first appeared in the Dec. 12, 2022, issue of Adweek magazine. Click here to subscribe.