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Tubi has a new look for the first time since 2017.
The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a custom font and an updated homepage and user interface.
Done in partnership with design agency DixonBaxi, the new look is designed to target the platform’s young, diverse audience, while building on the company’s rabbit hole campaign and branding, first introduced in several viral Super Bowl 57 spots last year.
“We [now] have an entire brand system that is a reflection of our personality and our programming perspective that is truly unique to Tubi,” Nicole Parlapiano, chief marketing officer of Tubi, told ADWEEK.
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