This New App Wants to Connect Women in Advertising to Provide Tools and Support

Fellow is backed by VB&P and is pushing for a fall launch

According to Fellow, only 54% of women report having access to relatable mentors in their respective field. Fellow

Who do you turn to when you’re a woman trying to navigate your career in advertising? One app hopes you’ll turn to your fellow—or rather, the Fellow app.

@kimekom Kimeko McCoy is a freelance journalist and digital marketer, who focuses on social strategy, newsletters and audience development.