Super Bowl Spot for Nike's Air Is a Slam Dunk for Prime Video's Streaming Strategy

The film stars Matt Damon and Ben Affleck

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Movie studios have made a triumphant return to the Super Bowl in 2023—but streaming services are determined to keep a foothold in the space.

Amazon Prime Video ran a 60-second spot in the third quarter of Sunday’s Big Game for its upcoming film Air.

Unlike the majority of the streaming service’s releases, fans of the iconic Nike sneaker are going to have to wait for the film to make its theatrical run beginning April 5 before it lands on the subscription platform.



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