Streaming & OTT

How Streamers Took Over the Super Bowl from Movie Studios

This year's game featured just one ad for a film that will be released in theaters

Prime Video dropped the first look at its Lord of the Rings: Rings of Power series on Sunday.Prime Video
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By Mollie Cahillane

February 14, 2022

The year is 2020, and it seems like every other advertisement during the Super Bowl highlighted an upcoming blockbuster, sure to be a smash hit.

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Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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