Scoring the Best Super Bowl Ad Placement Is Almost as Hard as Winning the Big Game

With a $5 million-plus investment at stake, brands and media buyers don't want to fumble

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Last May, Fox and the NFL had a big surprise for advertisers considering buying a spot in Super Bowl LIV. The companies said they would be reducing the number of ad breaks in each quarter of Sunday’s championship game from five to four, in order to speed up pacing and improve the viewing experience.

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This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.