Publishers and Buyers Double Down on DEI Commitments as Upfront Talks Begin

Both sides say they remain committed to meaningful change, despite economic uncertainty

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The Covid-19 pandemic put a spotlight on social injustice, economic disparity and the need for representation, making DEI a hot topic for companies to address in the upfront and the advertising landscape as a whole.

When it comes to DEI pledges from advertisers and media companies, talk is cheap. There’s a big difference between making upfront equity promises and actually putting forth the eight- or nine-figure ad sales spend required to back that up—especially in the midst of a soft ad market with a possible recession looming.




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This story first appeared in the March 2023 issue of Adweek magazine. Click here to subscribe.