Prime Video Deploys First Brand Tagline in Campaign Highlighting Vast Ecosystem

Streamer asks viewers to ‘see where it takes you’

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

After locking in the rights to Thursday Night Football, receiving Emmy nominations for shows like The Boys and debuting buzzy new originals like The Wheel of Time, Amazon Prime Video is taking the wraps off a global brand marketing campaign to win over more viewers and shoppers alike.

The campaign, which debuts today, highlights the ways fans of different genres and passions can follow those themes across the vast Amazon product and services ecosystem. The first leg of the campaign centers on winning over fans interested in action-forward entertainment and weaves seamlessly through the Prime Video film Without Remorse, original series The Boys, animated action series Invincible, an NFL Thursday Night Football matchup and the film The Tomorrow War—all of which are, of course, available to watch on Prime Video.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in