Nielsen Names New CEO in Latest Measurement Shakeup

Karthik Rao previously led the company's audience measurement business

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Top line

TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman.

Between the lines

Following his appointment as CEO, Rao said he was looking to position Nielsen “for the next century and beyond.”

“Nielsen has been my home for most of my career, and I could not be more excited for this new opportunity,” Rao said in a statement.

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