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It’s all happening in the Nick of time.
Top line
With a couple of weeks to go before the Big Game, Paramount has sold out inventory on Nickelodeon for its Super Bowl 58 alternate telecast.
Between the lines
The company first announced Nickelodeon would get an alternate telecast—which ADWEEK is calling a slime-ulcast—in August. Now, inventory for Nick is officially sold out, with the majority of advertisers airing across the CBS and Nickelodeon feeds in a single buy, in addition to being streamed on Paramount+.
Paramount previously announced that its Super Bowl ad inventory was nearly sold out in early November.
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