Sports Marketing

NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

Company has lined up 120-plus advertisers, 20 more than it had in Rio

tokyo olympics logo
NBCUniversal's Tokyo ad sales are on par with the record $1.25 billion revenue it had announced in March 2020, shortly before the Games were postponed.NBCUniversal
By Jason Lynch

June 23, 2021

NBCUniversal has been quiet about its Tokyo Olympics ad sales efforts since the Games were postponed in March 2020 due to Covid-19. But exactly a month before the Opening Ceremony, the company is finally sharing some more details about its Summer Games advertising revenue.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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