NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

Company has lined up 120-plus advertisers, 20 more than it had in Rio

NBCUniversal has been quiet about its Tokyo Olympics ad sales efforts since the Games were postponed in March 2020 due to Covid-19. But exactly a month before the Opening Ceremony, the company is finally sharing some more details about its Summer Games advertising revenue.