Sports Marketing

NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

Company has lined up 120-plus advertisers, 20 more than it had in Rio

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NBCUniversal's Tokyo ad sales are on par with the record $1.25 billion revenue it had announced in March 2020, shortly before the Games were postponed.NBCUniversal
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By Jason Lynch

June 23, 2021

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NBCUniversal has been quiet about its Tokyo Olympics ad sales efforts since the Games were postponed in March 2020 due to Covid-19. But exactly a month before the Opening Ceremony, the company is finally sharing some more details about its Summer Games advertising revenue.

While the company isn’t yet releasing a specific revenue number, execs said today it has surpassed the $1.2 billion in ad revenue from the Rio Summer Olympics in 2016, and is on par with the record

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Jason Lynch

Jason Lynch is senior managing editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.

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