NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

Company has lined up 120-plus advertisers, 20 more than it had in Rio

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NBCUniversal has been quiet about its Tokyo Olympics ad sales efforts since the Games were postponed in March 2020 due to Covid-19. But exactly a month before the Opening Ceremony, the company is finally sharing some more details about its Summer Games advertising revenue.

While the company isn’t yet releasing a specific revenue number, execs said today it has surpassed the $1.2 billion in ad revenue from the Rio Summer Olympics in 2016, and is on par with the record

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