Last Night Brought Fun Back to Super Bowl Ads

Beyond crypto, EV and celebrities, humor made a comeback

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Getting a Super Bowl brief is one of those opportunities you dream about as a creative. Nailing it can change the trajectory of your career. Then, about five minutes after getting briefed, reality sets in. Your palms start to sweat. Your brain draws a blank. And the faster you realize what’s riding on it, the faster you realize screwing up isn’t an option.