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Kia’s 13th Super Bowl spot is as much about its robotic dog protagonist as it is about its all-electric Kia EV6 crossover SUV. The wide-eyed pup first seen in a teaser gets a full-blown adventure in the Big Game spot as it chases down the EV6 and finds its forever home.
“Robo Dog,” created in partnership with Kia America’s creative agency partner David & Goliath, follows an adorable robotic dog, which is for sale at an electronics store.
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