A Look Into Why Joe Biden's Campaign Is Investing in OTT This Election Cycle

He's one of the only candidates to give streaming platforms such a large focus

If you’re in Iowa and identify as a “cord-cutter,” you’ve likely seen a message Joe Biden approves on Hulu.

The former vice president is investing in the medium this presidential election as part of a larger ad buy in early-voting states as the race gets closer to choosing a Democratic nominee. For political candidates and issues, OTT advertising represents a new opportunity to reach potential voters.

OTT is giving campaigns at all levels, including local and national races, new targeting tools and more informed insights than linear TV spots.

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