Jesse Palmer Parlays NFL and Bachelor Fame Into Entertainment and News Gigs

What’s next for the former QB turned reality star?

As a football player at the University of Florida, Jesse Palmer figured he’d become an ambassador to his home country of Canada—he grew up outside of Ottawa—if a career in the NFL didn’t work out. So how did the college athlete end up becoming a well-known TV host instead?

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This story first appeared in the Sept. 18, 2017, issue of Adweek magazine. Click here to subscribe.