TV Upfronts

Inside Paramount's 'High-Impact, Intimate' Upfront Dinners

The company announced it'd skip its decades-long event at Carnegie Hall last year

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Paramount surprised the TV industry late last year when it announced it’d skip its decades-long upfront week event at Carnegie Hall.

In place of the event, ad sales chief John Halley said the company would host a series of “high-impact, intimate gatherings” in April for its major agency partners and clients.

Now, Paramount’s upfront dinners are finally upon us, and the company gave Adweek an exclusive look inside.

For the events, which are taking place over two weeks at the end of April, the company transformed Chelsea Factory in New York to showcase its “Popular is Paramount” brand positioning.



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