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Paramount is taking its seat at the popular table.
Top line:
Today, Paramount Global announced it’s launching a new brand positioning and trade campaign titled “Popular is Paramount.”
Between the lines:
The campaign focuses on the company’s ability to create popular content across its portfolio of brands and multiplatform assets. According to the company, the brand positioning is designed to emphasize Paramount’s value to advertisers, distributors, investors and creative communities as a partner of choice.
“‘Popular is Paramount’ is a celebration of our company, content and creative excellence,” Bob Bakish, president and CEO, Paramount, said in a statement.
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