TV Upfronts

Paramount Ad Sales Chief John Halley on Upfront Changes, the Reorg and What's Next

Plus, why the company's surprise upfront week exit isn't 'a one-year-only kind of thing'

Halley was promoted to Paramount's ad sales chief in September 2022.Paramount

Staying ahead of the changing TV landscape is paramount for John Halley.

Halley, previously Paramount’s chief operating officer of advertising revenue, assumed the role of president of advertising in September 2022, following Jo Ann Ross‘ shift to an advisory role after 30 years at the company.

In the new position, he oversees the company’s domestic multiplatform sales efforts across its portfolio of broadcast, cable, digital and streaming assets spanning CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+ and Pluto TV, among others.