NewFronts

Hulu Finally Unveils Transactional Ad Format, GatewayGo, at NewFronts

Streamer emphasizes Disney ties in pitch to marketers

Hulu is emphasizing its ties to the bigger Disney portfolio in conversations with marketers. Hulu
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By Kelsey Sutton

June 22, 2020

Hulu has been teasing a transactional ad format for almost a year. Now, in time for this year’s NewFronts presentation, the new ad format is finally here.

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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