How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

CANNES, France—If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it’ll set you back about a quarter of a million dollars this week. As Adweek’s Ronan Shields reported that’s a relative bargain. Nielsen is back with its yacht this year, hosting three events including two client receptions and one with the United Nations.