Ad Tech Spends Big to Hire Yachts at Cannes Lions, but It’s Still a Bargain

Turns out you can make a splash without going overboard

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Cannes Lions International Festival of Creativity is advertising’s flagship event, with the official attendee numbers suggesting that 16,000 of the great and the good from the industry make the annual pilgrimage to the chic resort.

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This story first appeared in the June 17, 2019, issue of Brandweek.