Ad Tech Spends Big to Hire Yachts at Cannes Lions, but It’s Still a Bargain

Turns out you can make a splash without going overboard

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Cannes Lions International Festival of Creativity is advertising’s flagship event, with the official attendee numbers suggesting that 16,000 of the great and the good from the industry make the annual pilgrimage to the chic resort.

Per travel data firm Adara, U.S. travelers from New York and San Francisco will be some of the most well-represented during the weeklong festival hosted in the southern French city’s Palais des Festivals—a sure sign of the opportunity to make a big impression on the global stage.

Veteran attendees will know that Le Jetée Albert Edouard is the prime real estate where the industry’s canniest marketers want their yachts moored.



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This story first appeared in the June 17, 2019, issue of Brandweek.