As the ViacomCBS ad sales team worked to sell Super Bowl ads in the middle of a pandemic, it took a different approach, and aggressively courted first-time advertisers that had thrived amid Covid-19. On Sunday night, the payoff of those efforts will be clear by the number of freshman brands in the game: 17 in total at last count, according to ViacomCBS ad sales chief Jo Ann Ross.
The figures, which Ross disclosed during Adweek’s Big Game Summit on Thursday, are indicative of just
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